In this presentation, Vikalp Jain, Managing Director at Credera, outlines how organizations can bridge the gap between enterprise intelligence and real-time customer engagement. The session demonstrates how uniting Databricks (the governed enterprise intelligence layer) with Tealium (the real-time customer data and activation layer) enables businesses to shift from slow batch-processing models to immediate, real-time customer action. Supported by a real-world enterprise case study, the talk highlights how unifying systems of insight and action unlocks faster activation, improved governance, and scalable AI readiness.
Key Learning Points
- Unify Insight & Action: Connect Databricks’ governed data with Tealium’s live signals to personalize customer experiences in the moment.
- Real-Time Data Shift: Move beyond slow batch pipelines to “sense and decide in the moment” operations.
- Enterprise Proven Results: Discover how a major airline reduced data product time-to-market by 50% and saved 1.2M hours over 5 years.
- AI & Agent Readiness: Ground your AI models and agents in current, consented, real-time context rather than stale weekly extracts.
- 4-Step Implementation Playbook: Follow a pragmatic approach to scale fast: Choose one high-value target, Govern reusable assets, Connect live signals, and Activate immediately.
