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HIPAA-Safe Decisioning for the Digital Front Door and Patient Engagement

Explore how health systems can connect digital, clinical, and operational data to create HIPAA-safe patient experiences across the digital front door. This HIMSS session covers how a unified decisioning layer can improve visibility, reduce friction, and support more measurable engagement from first interaction to completed encounter.

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The result: limited visibility from first interaction to completed encounter, difficulty tying marketing to revenue, persistent no-shows, and long time-to-appointment.

This session explores how to build a unified, HIPAA-safe decisioning and patient experience layer that connects digital, clinical, and operational data to improve access and measurable outcomes.

Attendees will learn:

– Where data fragmentation limits visibility and operational performance
– How to unify marketing, access, and encounter data
– How unified data improves conversion, reduces no-shows, and improves time-to-appointment
– How the same foundation supports referrals, donor engagement, and other growth initiatives
– Core architecture and governance considerations

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