How Segmentation Lets You Create Targeted Online Experiences

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How Segmentation Lets You Create Targeted Online Experiences

Optimizely and Tealium present on how technologies work together to provide the best, and most optimised, experience for customers of brands.

Featured Resources

Analyst Report

2025 Gartner® Magic Quadrant™ for Customer Data Platforms

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Whitepaper

2025 Future of Customer Data

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Case Study

Building a Data Foundation for AI-Driven Marketing and Fraud Prevention at a European Telecommunications Company

Tealium partnered with a leading telecoms provider to modernize its European marketing operations. The goal was to build a unified, AI-ready data infrastructure for advanced marketing automation, personalization, attribution, and fraud prevention. This initiative aimed to boost campaign efficacy, deepen customer insights and reduce fraudulent/declined orders through integrated analytics and machine learning. 1. The Challenge […]

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