How to Increase Engagement and Customer Insight with Mobile Location Tracking

How to Increase Engagement and Customer Insight with Mobile Location Tracking

In today’s mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.

So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Watch now to learn:

• The fundamentals of mobile location tracking
• How consumer attitudes towards privacy are driving new data collection
• The differences in data insight between cookies and mobile location tracking
• Tips and strategies for optimizing your mobile channel(s)