Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line with the regulation, but what do consumers think of the new law? How do they expect their data to be used and do they intend to exercise their new rights?
Join us for a behind the scenes look into how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience. Watch and learn the:
– Pivotal changes to the data landscape
– 7 key findings from consumers on how they view their own data
– Key strategies and steps to dramatically improving consumer brand trust
– And so much more!