- How LALIGA keeps millions of fans hooked 24/7
- Why LALIGA Fantasy is a major gateway for user acquisition
- The truth behind the “Infinite Stadium” concept – where fans can experience the match in real time, even if they aren’t physically there.
If you want to know how the sports industry is evolving, you can’t miss this!
00:00 – Introduction: The modern football fan, from 90 minutes to 24/7.
00:55 – The “second screen” effect and changing fan expectations.
02:35 – The power of user data and the massive success of LALIGA Fantasy.
04:51 – Driving business: LALIGA’s data strategy vs. the Premier League.
06:30 – New vs. Old generations: Do we still feel the colors the same way?
08:28 – Real-time interaction and extreme personalization with Tealium.
11:46 – The big question: What is worth more, data or TV rights?
13:41 – Privacy and GDPR: Balancing personalization with data protection.
15:34 – The arrival of Artificial Intelligence (AI) in LALIGA’s ecosystem.
17:12 – The “Infinite Stadium”: Immersive experiences outside the ground.
19:30 – Profile of a digital fan: Technology and “liquid audiences.”
21:53 – Martech in football: Does a club truly know its fanbase?
23:41 – LALIGA as a tech accelerator and cost-saver for its 42 clubs.
26:45 – The future of the sports data economy and closing thoughts.
