Powering Cross-Channel Customer Experiences with Real-Time Data
Today’s marketing organizations are investing more money than ever in marketing technologies that promise to provide better insight into customer preferences and behavior. At the same time, there is a continued struggle to leverage these technologies to connect the data dots and build a truly unified customer view that spans all channels and touch points.
From email and display to optimization and A/B testing, every vendor in the marketing technology stack can benefit from access to a clean source of real-time, actionable customer data. By building a technology strategy that puts customer data at the center, marketers are guaranteed to generate more valuable insights, gain a better understanding of the customer, and take real-time action in the most relevant channel.