The Gap- Lessons in Driving Data Science and Analytics Transformation
Chris Chapo, Vice President, Customer Data and Analytics, Gap
While new companies have the luxury of building their organization with data at its core, for other legacy or larger global organizations, implementing a transformation around data science is a more herculean task. In this session, Chris Chapo will share his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success. From how to focus on data quality and consistency, to driving new initiatives that deliver a customer benefit like personalization, Chapo will share his lessons for how to build an effective data program no matter where you are in your journey.