The Rise of Web Analytics

2025 Gartner® Magic Quadrant™ for Customer Data Platforms

2025 Future of Customer Data

Building a Data Foundation for AI-Driven Marketing and Fraud Prevention at a European Telecommunications Company

Tealium partnered with a leading telecoms provider to modernize its European marketing operations. The goal was to build a unified, AI-ready data infrastructure for advanced marketing automation, personalization, attribution, and fraud prevention. This initiative aimed to boost campaign efficacy, deepen customer insights and reduce fraudulent/declined orders through integrated analytics and machine learning. 1. The Challenge […]