Masterclass: Tealium as the Context Engine for AI

With Vodafone & Tealium Solution Experts

In this session, experts from Tealium and Vodafone dive into the "intelligence gap" currently causing 60% of AI projects to fail. While most AI models are smart enough to reason, they often operate in a vacuum without memory or real-time awareness. Learn how Tealium bridges this gap by serving as a unified context layer—feeding high-fidelity, consented, real-time customer data into foundational models (like Amazon Bedrock and OpenAI) to transform generic chatbots into powerful agentic tools that drive actual ROI.

5 Key Takeaways
Bridging the Context Gap: Understand why 95% of GenAI pilots fail due to a "supply chain problem"—the inability to get real-time customer data from your warehouse to your AI models and back.

From Automation to Agency: Discover how to shift from rigid, rule-based logic to "agentic" AI that can reason through complex customer needs, such as recognizing a 10-year VIP customer and offering a bespoke discount in the moment.

The Power of MCP (Model Context Protocol): Learn how Tealium’s MCP server eliminates amnesia in AI agents, providing them with a "cheat sheet" of customer history and current intent in under 60 milliseconds.

Real-World Operationalization at Vodafone: Gain insights into how Vodafone utilizes Tealium to power Toby (their AI chatbot), improve propensity scoring by 67%, and reduce churn through real-time "cancellation intent" signals.

Privacy-First AI Activation: Explore the partner ecosystem (including AWS Bedrock, Google Vertex, and LangChain) and learn how to scale AI content generation—like personalized images and emails—without sacrificing data governance or consent.