Turn Offline Store Purchases into Your Best Signal

What you'll learn in the session:

• Why web-only measurement misses important parts of the shopper journey, including purchases that happen after an ad interaction in store
• How to build a resilient setup with Conversions API, Pixel, and SDK data from physical stores, CRM, messaging, apps, and websites
• Which offline event details improve matching and measurement, including email, phone, unique order ID, store location, complete event coverage, and timely uploads
• How Offline Data Quality and Event Match Quality reveal where to improve your signals, and how Tealium helps clean, map, and monitor data before it reaches Meta