Zero-Party Data for a Competitive Advantage

In today's data-driven landscape, understanding customer preferences and behaviors is crucial for delivering personalized experiences and fostering true brand loyalty.

Tealium and BlastX Consulting’s Brian McIntosh, Chief Consulting Officer, and Richard Morrow, Sr. Director, Martech Engineering and Innovation, discuss how zero-party data can accelerate CX and promote an enhanced, more privacy-centric data strategy for your business today.