CDP Starter Kit for Retail

Everything you need to

successfully plan, evaluate, 

and implement your CDP

CDP Starter Kit for Retail

The pandemic accelerated all existing and nascent forms of digitalization; none more evident than retail. Successful retailers are reimagining their offerings to meet shoppers both online and in-store, creating an integrated experience that blends channels.

The good news is that the key to an integrated customer experience is in the data that you already have! A Customer Data Platform (CDP) will unify your data and offer greater insights that will wow your shoppers.

Check out our CDP Starter Kit for Retail to discover how to plan for, evaluate, and build a comprehensive strategy around buying and implementing a CDP.

In the CDP Starter Kit for Retail you will find:

  • A checklist of considerations as you launch your CDP
  • 6 tips for buying a CDP, including Getting Buy-in and Aligning your Organization
  • 3 use cases to get you started
  • How Tealium customer, Lovepop, increased their retargeting audiences by 2X from improved customer insights

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel, Whitepaper
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)