The CDP Starter Kit for Sports & Entertainment

Everything you need to

successfully plan, evaluate, 

and implement your CDP

Starter Kit For Sports and Entertainment

From online ticket sales to the live event, fans expect a connected customer experience between digital and in-person channels.

The good news is that you already have all of the data you need to deliver the integrated experience your customers want. Now it’s time to put that data to work with the right technology, strategy, and team that will take your customer experience to the next level.

Check out our CDP Starter Kit for Sports & Entertainment to discover how to plan for, evaluate, and build a comprehensive strategy around buying and implementing a CDP. 

In the CDP Starter Kit for Sports & Entertainment you will find:

  • A checklist of considerations as you look to launch your CDP
  • 6 tips for buying a CDP, including Getting Buy-in and Aligning your Organization
  • 3 use cases to get you started
  • How Tealium customer, SportsBet, gained a 15% increase in reach and a 20% improvement in customer journey engagement

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel, Whitepaper
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)