The California Consumer Privacy Act is the strictest consumer data protection law in the United States to date, and it will have far-reaching effects for companies worldwide. Even companies that are GDPR-compliant will need to enhance their data privacy standards if they plan to sell products and services to California’s 40 million consumers.
The CCPA gives California consumers the right to control if and how companies collect, use, and store their personal data, which will require companies to have complete control over their consumer data. For many companies, that will mean building new processes and technologies to handle the demands of these new regulations.