Building a Foundation for a Data-Driven Customer Experience Future


Executive Summary

Optimizing the customer experience means marrying the right customer experience strategies to the right customer data management technology. With so many different technologies out there to deploy, it’s critical to focus on creating a solid customer data foundation first and foremost to maximize your current CX technology.

Featuring research from Gartner, “Use Customer Data Management Technologies
to Deliver Better Customer Experiences,” this newsletter will help you

  • Discover the principles behind pairing customer data management with customer experience initiatives
  • Learn what a 360-degree view of the customer means for your company
  • Understand the customer data management landscape

Gartner, Use Customer Data Management Technologies to Deliver Better Customer Experiences, Melissa Davis, Penny Gillespie, Nick Heudecker, Olive Huang, Lizzy Foo Kune, Benjamin Bloom, Kyle Davis, Bill Delrieu, 27 September 2019

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Layer, Data Orchestration, Machine Learning
Product: AudienceStream Customer Data Platform, DataAccess, EventStream API Hub, Tealium Predict ML, TiQ Tag Management