As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming.
From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promotional activity. On the other side, the data must be a gatekeeper to maintaining player safety and the foundation for the duty of care an operator has toward every single one of its customers.
An understanding of these is especially key when balancing GDPR compliance with the ability to harness insight through data.
