New technology is creating new opportunities to improve the customer experience and drive results. Leverage this unique collection to learn about the latest trends and opportunities shaping digital marketing and real-time customer engagement.
Being able to capture, act on and leverage a single source of truth on acquired conversions is critical in having effective display ad campaigns. The combination of Customer Data Platforms (CDPs) and Demand Side Platforms (DSPs) provides organizations with real-time data, and connectivity of that data, across all marketing channels.
Customer data onboarding is the critical connection between offline and online marketing that marketers can leverage in driving or creating more cohesive cross-channel customer engagement. Forrester defines customer data onboarding as the process of making offline, known customer data available as online, anonymous audience segments for marketing engagement.
The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.
As purpose-built products designed from the start to assemble and distribute
customer data, CDPs promise to be faster, easier, cheaper and more flexible
than previous solutions. But CDPs are not widely understood and such
promises rightly arouse much skepticism. This paper aims to dispel the
skepticism by explaining what CDPs are, why they overcome previously
unsolvable problems and how you take advantage of them.
Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.
The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.
It’s a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today’s marketers successfully plan for tomorrow?
The vast majority of website visitors are anonymous—97 or 98 percent, according to different studies. That is, for most companies, only 2-3 percent of visitors share an email address or other identifying piece of information that qualifies them as ‘known.’
It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.
A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.
While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.
Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.
There’s a beast living in your digital marketing machinery and he’s wreaking havoc with your best-laid plans. Learn how to control the beast and bring order to chaos.
Tag management powers many tools within the modern ecosystem, including the deployment and enhancement of major testing and optimization tools.
Learn the specific benefits and advantages of enterprise tag management, including the impact on marketing productivity, web site performance, and much more.
All data layers are not created the same. Learn how Tealium’s innovative approach to the digital data layer sets you up for success.
The world’s biggest brands choose Tealium for its massive scalable and performance. Learn what makes our architecture the leading option.