A comprehensive collection of assets to help inform your real-time marketing strategy.
New technology is creating new opportunities to improve the customer experience and drive results. Leverage this unique collection to learn about the latest trends and opportunities shaping digital marketing and real-time customer engagement.
General Data Protection Regulation 2017
The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.
Forrester Report: How to Design and Build a Great Consumer Data Privacy Organization
How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy and program. This means that customer insights (CI) pros and marketing leaders must actively participate in their organization’s privacy program. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.
Why the Universal Data Hub?
Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.
Data Governance: Embracing Security and Privacy
The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.
Future-Proof Your Marketing Technology
It’s a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today’s marketers successfully plan for tomorrow?
Driving Contextual Marketing Experiences in the Increasingly Anonymous Era
The vast majority of website visitors are anonymous—97 or 98 percent, according to different studies. That is, for most companies, only 2-3 percent of visitors share an email address or other identifying piece of information that qualifies them as ‘known.’
Universal Data Hub
The 11 Core Functionalities of a Successful Data Strategy
It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.
How to Solve the 4 Biggest Data Problems from the MarTech Explosion
A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.
Enterprise Tag Management
Top 8 ROI Considerations for Tag Management
While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.
Econsultancy: Tag Management Buyer’s Guide
Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.
Tame the Digital Marketing Beast
There’s a beast living in your digital marketing machinery and he’s wreaking havoc with your best-laid plans. Learn how to control the beast and bring order to chaos.
Improving Testing & Optimization Through Tag Management
Tag management powers many tools within the modern ecosystem, including the deployment and enhancement of major testing and optimization tools.
The ROI of Tag Management, 2015 Edition
Learn the specific benefits and advantages of enterprise tag management, including the impact on marketing productivity, web site performance, and much more.
Tealium’s Simplified Approach to the Digital Data Layer
All data layers are not created the same. Learn how Tealium’s innovative approach to the digital data layer sets you up for success.
How Tealium’s Multi-CDN Architecture Creates the World’s Fastest Tag Management Delivery Network
The world’s biggest brands choose Tealium for its massive scalable and performance. Learn what makes our architecture the leading option.