A comprehensive collection of assets to help inform your real-time marketing strategy.

New technology is creating new opportunities to improve the customer experience and drive results. Leverage this unique collection to learn about the latest trends and opportunities shaping digital marketing and real-time customer engagement.

Industry Expert Series

forrester_industry_expert_series_cover_thumb_01

This data and analytics focused Industry Expert Series will unearth the biggest challenges and root causes facing data-centric organizations today while providing ideas, recommendations and results-oriented solutions for savvy data, analyst, and martech professionals.

Read the Report

Featured Reports

dataiq_cover_01mobile_and_digital_gdpr_imapct_2018_01
GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Research company DataIQ recently examined how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulations.

Read the Report

the_cdp_opportunity_thumbnail
The CDP Opportunity

Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.

Read the Report

cdp_and_dsp_cover
Today’s Most Powerful Martech Duo: The CDP and DSP

Being able to capture, act on and leverage a single source of truth on acquired conversions is critical in having effective display ad campaigns. The combination of Customer Data Platforms (CDPs) and Demand Side Platforms (DSPs) provides organizations with real-time data, and connectivity of that data, across all marketing channels.

Read the Report

cdp_howandwhy_cover_thumb_01
A new solution has recently appeared: the Customer Data Platform (CDP)

As purpose-built products designed from the start to assemble and distribute
customer data, CDPs promise to be faster, easier, cheaper and more flexible
than previous solutions. But CDPs are not widely understood and such
promises rightly arouse much skepticism. This paper aims to dispel the
skepticism by explaining what CDPs are, why they overcome previously
unsolvable problems and how you take advantage of them.

Read the Report

why_udh_cover_01
Why the Universal Data Hub?

Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.

Read the Report

data_governance_cover_01
Data Governance: Embracing Security and Privacy

The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.

Read the Report

future_proof_your_marketing_technology_cover_01
Future-Proof Your Marketing Technology

It’s a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today’s marketers successfully plan for tomorrow?

Read the Report

Contextual_Marketing_in_the_Increasingly_Anonymous_Era_small_cover_01
Driving Contextual Marketing Experiences in the Increasingly Anonymous Era

The vast majority of website visitors are anonymous—97 or 98 percent, according to different studies. That is, for most companies, only 2-3 percent of visitors share an email address or other identifying piece of information that qualifies them as ‘known.’

Read the Report

Universal Data Hub

11_core_cover_01
The 11 Core Functionalities of a Successful Data Strategy

It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.

Read the Report
4_biggest_cover_01
How to Solve the 4 Biggest Data Problems from the MarTech Explosion

A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.

Read the Report

Enterprise Tag Management

8_roi_whitepaper_cover_01
Top 8 ROI Considerations for Tag Management

While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.

Read the Report
Tag Management RFP Primer
Tag Management System RFP Primer and Template

This RFP primer emphasizes key purchase criteria to help you buy the best tag management system possible.

Read the Report
best_practice_tag_management_01
Best Practices For Optimizing Website Performance With Tag Management

Learn how tag management best practices can optimize website performance, and improve data security and governance.

Read the Report
Econsultancy Tag Management Buyer's Guide
Econsultancy: Tag Management Buyer’s Guide

Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.

Read the Report
Digital Marketing Beast
Tame the Digital Marketing Beast

There’s a beast living in your digital marketing machinery and he’s wreaking havoc with your best-laid plans. Learn how to control the beast and bring order to chaos.

Read the Report
Improving Testing & Optimization Through Tag Management
Improving Testing & Optimization Through Tag Management

Tag management powers many tools within the modern ecosystem, including the deployment and enhancement of major testing and optimization tools.

Read the Report
Build Your Own Marketing Cloud
The ROI of Tag Management, 2015 Edition

Learn the specific benefits and advantages of enterprise tag management, including the impact on marketing productivity, web site performance, and much more.

Read the Report
Build Your Own Marketing Cloud
Build Your Own Marketing Cloud

Find out how unifying your marketing technology stack with enterprise tag management can create new possibilities for customer engagement and success.

Read the Report

Unified Marketing

quantify how well you unify - Tealium
Quantify How Well You Unify

Tealium and the CMO Council explore the business impact of marketing technology integration in this first-of-its-kind study.

Read the Report
Rise of the Chief Data Officer
Rise of the Chief Data Officer

CDOs are moving into the boardroom because ‘data as an asset’ is at the center of company strategies. Learn how a CDO could benefit your organization.

Read the Report
Digital Data Distribution Platforms in Action
Digital Data Distribution Platforms in Action

Collecting universal customer profiles is one thing, but how do you drive action? Learn why real-time data distribution is key.

Read the Report
The Path to Unified Marketing
The Path to Unified Marketing

Learn how you can unlock the potential of your marketing through the integration of both previously siloed applications and data.

Read the Report
Tealium's Simplified Approach to the Digital Data Layer
Tealium’s Simplified Approach to the Digital Data Layer

All data layers are not created the same. Learn how Tealium’s innovative approach to the digital data layer sets you up for success.

Read the Report
drum_paper_cover_on_blue_01
The Pressures of Personalisation

Want to understand how personalisation is changing marketing? How as marketers you can deliver the personalised experience your customers expect?

Read the Report
cdp_paper_cover_01
The Case for the Real-Time Customer Data Platform

Customer Data Platforms (CDPs) have emerged in recent years as a way to help marketers build a complete customer view.

Read the Report

Additional Reports

Deploy Tealium iQ in 3 Steps Siteolytics
How to Deploy Tealium iQ

Learn best practices and easy-to-follow steps for deploying Tealium iQ from SiteOlytics, a certified partner and e-commerce consulting agency.

Read the Report
Girl on the phone with the Tealium iQ interface on her laptop
10 Benefits of Tag Management

Tag management has evolved rapidly in recent years, emerging as the answer to the long-held goal of unified marketing.

Read the Report
The Tealium Advantage: How Multi-CDN Architecture Creates the World's Fastest Tag Management Delivery Network
How Tealium’s Multi-CDN Architecture Creates the World’s Fastest Tag Management Delivery Network

The world’s biggest brands choose Tealium for its massive scalable and performance. Learn what makes our architecture the leading option.

Read the Report
Escape the Holiday Code Freeze
Escape the Holiday Code Freeze

Tag management is key for helping e-commerce marketers stay agile during the traditional holiday code freeze. Learn why and read a case study.

Read the Report
Data-Centric Tag Management
Data-Centric Tag Management

Tag management isn’t really about tags, but about data. Learn why this is such an important distinction and how it can power your digital efforts.

Read the Report
dataIQ_GDPR_report_cover
General Data Protection Regulation 2017

The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.

Read the Report