A Summer Tech Sunrise: Creating a Colorful Customer Experience
Disjointed tools lead to a disjointed customer experience. Now more than ever, companies need to figure out how to unify their technology to keep their customers engaged and active.
Luckily the emergence of two critical technologies—the customer data platform and the growth marketing platform—have given marketers the capabilities to truly be both customer-centric and data-driven.
Join our presenters Jay Calavas, CIO, Tealium, and Garin Hobbs, Director, Deal Strategy, Iterbable to learn:
- The importance of marrying agile insights with agile engagement tools
- How to take a best-of-breed approach while actually being customer, not technology, centered
- The benefits of unifying technology to engage customers consistently across the full customer journey.