Hear from industry experts, 7-Eleven, Bupa and Meridian Energy on their journey, with real life strategies on how they got started with bringing a CDP and customer-centric personalisation into their organisations. From getting organisation buy-in, to personalising and contextualising the value of a CDP for different teams, and how they have set themselves up for success by building an ownership team around the tools and practice of customer centricity.

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Digital Velocity