GAP Inc, a data Maturity Journey

In this session from Digital Velocity Australia 2019, Gap Inc.’s Greg Phipps and Kelsey Todd walk us through their data maturity journey with Tealium. Hear how the partnership began, how Gap Inc are utilising the Universal Data Hub to build governed and centralised data collection processes, fueling the web production team with comprehensive customer data to execute powerful personalisation campaigns that served appropriate content to customers. Finally, you will hear about the company’s plans to use Tealium to fuel its enterprise data platform and leverage Tealium in the mobile app experience and beyond.

Section: Digital Velocity