Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team

There’s no question that a Customer Data Platform (CDP) can be the MVP of your tech stack – that is, if you have the right people on your team and the right data. That’s why in this panel, we partnered up with consulting firm, Credera, to share tips to set you up for CDP success and maximize ROI!

Get an outside firm and in-house perspective on common questions around starting your CDP project. We’ll discuss strategies for:

  • Getting buy-in across your organization – including C-level
  • Assembling an all-star CDP team and who should be team captain
  • Deciding what data to include to knock your project out of the park
Resource Type: Webinar
Topic: Customer Data Platforms, Personalization
Section: Webinars