Overcoming Analytics Challenges with Tealium

Oleg Kalenichenko, Director of Web Analytics at Cox Communications, shares how the residential and business telecommunications provider overcame significant challenges with their analytics set-up using Tealium. With Tealium, the company was able to create an extensive data layer based on their necessary requirements and really transition to a data-driven company.

Resource Type: Video
Topic: Data Layer, Tag Management
Product: TiQ Tag Management
Section: Customer Stories