When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google’s Conversion Measurement Product Lead, Namrata Chakrabarti and Tealium’s Director of Product Marketing, Jake Spencer, to showcase how Google + Tealium can help you stay agile and successful in the changing ad ecosystem.

Tune in to this lively discussion and learn how to:

  • Future-proof your advertising measurement by reducing reliance on third-party cookies
  • Recover conversions not observed today due to industry limiting factors to improve conversion measurement
  • Leverage first-party data to understand the entire spectrum of customer data in your advertising
Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Integrations, Personalization, Privacy, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Operational Efficiency, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Webinars