The Marketing Golden Rule: Using Data for Good

Customers are relying on brands to be good stewards of their data – is your company doing right by them? When robust technology is combined with unified and quality data, brands have the ability to not only increase loyalty and retention numbers, but to truly improve customer trust and do ‘good’

Resource Type: Video
Topic: Industry Expert Series, Personalization
Business Issue: Deeper Customer Insights, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Webinars