As our first post, we thought it would be appropriate to describe what the term Visitor Insights means. As you know, our personal backgrounds are from the field of Web analytics. As a user of a Web analytics solution, you can learn a lot about your web site visitors.
However, web analytics solutions do not give you the full picture. Web analytics solutions by nature tell you a great deal about your web site activity, but there’s a lot of qualitative data that they don’t capture. We feel that in order to gain a full understanding of your web site visitors, you’ll need these three pillars:
So Visitor Insights is about gaining a holistic view of your audience: their demographics, their browsing behavior, their likes and dislikes and their affinities. Of course, none of this matters if the data is not actionable. In other words, for each data point that you’re reporting or analyzing, you should ask yourself: “how is this actionable?”
Over the next blog posts, we’re going to cover different topics explaining these topics in more detail. In the meantime, we’d like to hear back from you as to what items should be covered in detail. Thanks for your feedback.