Knowing your travel customers and providing a personalised and consistent customer experience for them across all channels is key to success. If you’ve relied on third-party data for the last decade to build audiences as well as run campaigns, you might be wondering what personalised advertising will look like in a cookieless world. It is time to move on and build a first-party data strategy to level up with the advertising technology of the future. Don’t worry – we are here to help.

Tealium is partnering with Meta to help you prepare for tomorrow. Together we enable you to access high quality, first-party data for full funnel visibility, accurate data sharing, and data control while improving ad targeting, analysis, and optimisation across Meta technologies.

How will Tealium’s Conversions Connector help your organisation?

• Take control of the data you share and when you share it
• Control how you share data with Meta using reliable methods designed to be less susceptible to issues like connectivity or a browser crash
• Get full funnel visibility with more accurate insights than currently captured by Meta Pixel, such as CRM data, lower funnel events including qualified leads, or multi-site conversion paths from offline and online data sources
• Achieve better marketing and customer experiences across touchpoints
• Maintain consistent performance in ever-evolving regulatory and privacy landscapes

Chat with us, we’re here to help!