TechCrunch: Tealium’s new compliance tool helps ensure consumer data preferences get implemented

Tealium launched back in 2011 and built one of the earliest customer data platforms (CDP) a couple of years later. The company has concentrated on collecting data in highly regulated industries, and today it introduced a new component to help with the compliance side of data usage.

Tealium CMO Heidi Bullock says as a company that has built a CDP with a focus on companies in industries like healthcare and financial services, it’s particularly important to have compliant solutions.

“We have really focused on being trusted and doubling down in industries where we know that’s really important to them, especially making sure that customer data is handled in a really compliant way,” Bullock told TechCrunch.

Continue reading the full story in TechCrunch.

Originally published in TechCrunch

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