If you missed Tealium’s in-person Digital Velocity event (see our Digital Velocity recap blog, 3 Takeaways from Tealium’s Digital Velocity Event), we’re sharing some exclusive recorded sessions on the virtual stage! Be sure to register for the August 29th event, Below, you can explore by interest and topic.

If You’re Interested In C-Suite Thought Leadership 

A C-suite with a strong, clear vision is at the helm of any enterprise company. We’ve rounded up sessions featuring senior leadership, as they talk about the topics that are being discussed in their board rooms.

Digital Velocity’s Greatest Global Hits Kickoff 

• What You’ll Learn: Join Tealium’s CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the Era of Data Differentiation, and shares Tealium’s customer data innovation.
• Session Speaker: Jeff Lunsford, CEO, Tealium

Implementing a Robust Data Differentiation Strategy

• What You’ll Learn: Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes.
• Session Speaker: Mike Anderson, CTO, Tealium

If You’re Interested In Crafting A Successful Customer Data Platform (CDP) Strategy

A successful Customer Data Platform (CDP) strategy is crucial for integrating and unifying customer data from various sources, enabling a comprehensive view of customer behavior and preferences. This holistic approach allows businesses to deliver personalized experiences, enhance customer engagement, and drive more effective marketing campaigns.

Mastering Enterprise Data: CDP Scalability & Organizational Excellence

• • What You’ll Learn: Get ready for a dynamic discussion with industry pioneers as they unravel the organizational secrets to successful CDP implementation. From the strategic alignment of business objectives to the evolution of organizational structures, our panelists from Tryg, Legal & General, and Vodafone share their transformative journeys. Leave with actionable insights, proven strategies and inspiration to fuel your own data-driven success story. 
  • Session Speakers: 
    • James O’Keefe – Marketing Technology Director, Legal & General
    • Gareth Perkins, Head of Global Data Programmes & Strategy, Vodafone
    • Martin Vinter, Martech Implementation Developer, Tryg
    • Moderated by Tealium

From Technology to Team: Creating the Optimal Org for CDP Success

• What You’ll Learn: In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organizational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximize your CDP’s potential and drive business growth.
• Session Speakers: 
  • Nick Laidler, Head of MarTech, Sportsbet
  • Caitlin Riordan, VP of Customer Success APJ, Tealium

Embracing the AI Revolution: How to Prepare for AI, Facts vs Fiction

• What You’ll Learn: Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.
• Session Speakers: 
  • Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
  • Sharon Flynn, Principal, Data Strategy, Publicis Sapient
  • Moderated by Tealium

If You’re Interested In A Future-Proof Data Strategy

A future-proof data strategy is essential for ensuring that an organization’s data infrastructure can adapt to evolving technologies and business needs, safeguarding long-term scalability and flexibility. This proactive approach enables businesses to remain competitive, leverage emerging trends, and make data-driven decisions that drive sustainable growth.

Brightening Everyday: The Kmart Engagement Strategy

• What You’ll Learn: Data is the foundation for any successful enterprise. A solid, reliable data strategy can be your business’s competitive differentiator and greatest strategic advantage.
• Session Speakers: Brad Blyth, Chief Information Officer, Kmart Australia Limited

Forget Third-Party Cookies: Google & Kingfisher on the Power of Future-Facing Measurement

• What You’ll Learn: Explore the future of digital advertising in a post-cookie world with Google and Kingfisher. This session will delve into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centered approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during the keynote.
• Session Speakers:
  • Geneviève Huskens – Product Lead First Party Data, Google
  • Eloi Casali – Head of Media, Kingfisher

Driving New Thinking into Modern Data and Technology Strategies

• What You’ll Learn: Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.
• Session Speakers:
  • Victoria Elliot, Lead Marketing Technology Manager, DIRECTV
  • Mark Loovis, Director of Marketing Technology, DIRECTV
  • Christy Barnett, Strategic Customer Data Solutions Advisor, Tealium

If you’re interested in exploring more content from our Digital Velocity event, register here for the  August 29th event or see our Resource Center.