Tealium’s been active in consent management for years, and aligning data processing with user consent and legal requirements just keeps getting more important (and more complex).
That’s why we’re building Consent Orchestration into the Tealium platform. This is our first phase, with more development underway and to come.
At Tealium, we’re dedicated to helping you manage your data securely and efficiently. Consent Orchestration (right now, part of EventStream) offers real-time, reliable enforcement of your consent policies, ensuring your data processing always aligns with user consent and legal requirements – all while helping to keep your business logic simpler and easier to manage.
What Is Consent Orchestration?
Consent Orchestration (part of EventStream so far) is a flexible, scalable, server-side solution that enforces your consent rules on every event in real-time. With Consent Orchestration, you can trust that data moves only when explicit consent is in place, all while keeping your system architecture simple and efficient.
Consent Orchestration Feature Highlights
Real-Time Enforcement
Like the rest of Tealium’s platform, Consent Orchestration applies consent controls to each event as it happens. This immediate and reliable enforcement helps you ensure your data processing is both compliant and timely.
Separation of Consent Logic
A standout benefit of Consent Orchestration is its ability to separate your consent logic from your core business logic. By centralizing all consent rules in one place, you reduce the number of Event Feeds in your system. This not only simplifies your load logic, but also makes updating your policies easier. Additionally, changes to consent rules won’t disrupt your main application workflows.
Privacy Is The Default
Consent Orchestration adheres to the principles of Privacy by Design. If an event lacks a clear and valid consent signal, it is automatically blocked. This fail-safe mechanism ensures that no data is processed without proper authorization, reducing the risk of accidental data collection and compliance issues.
Robust Control and Error Protection
Consent Orchestration provides unified, real-time control over your data events. Each event is assessed against your predefined consent criteria as soon as it arrives. If the signal meets your requirements, the event is processed; if not, it is blocked. In cases where enforcement rules conflict, the system defaults to the most restrictive outcome, further protecting your data and maintaining compliance.
Flexible, Scalable, and Ready for the Future
Whether you’re dealing with straightforward or complex consent scenarios today, Consent Orchestration offers the flexibility to define scalable rules tailored to your specific needs. As consent requirements evolve, you can update your policies centrally without disrupting your core data processing or needing to change rules all over the place.
What’s Next
This initial release provides core event-level enforcement, but we’re actively working on adding more observability features, and extending these same bulletproof core controls to AudienceStream activations.
Learn More
For guidance on setup and best practices, visit our Consent Orchestration documentation. And if you’d like to dive deeper, check out our full eLearning course on the feature.
If you have any questions or need assistance getting started, our team is here to help. Set up a demo today!
