Customer Data Platform
April 16, 2024
How important is data ingestion into a CDP? For starters, your customers don’t operate in silos, but data is often captured in silos, creating a conundrum that has left many companies struggling for a quick fix. While CDPs have been helping to break these down, some enterprise silos have persisted. Not anymore. With Tealium’s ‘Integrate Everything’ release, brands have access to connect more customer data for better experiences than ever before.
At Tealium, we have continuously worked hard to create new and evolving, robust solutions for streamlining data ingestion into our platform for greater connectivity. We are thrilled to announce our latest wave of product innovation with our ‘Integrate Everything’ release, giving you access to more data types, more flexibility in how you customize that data to your business, and the critical connections to the tech ecosystem needed to put it to work.
Why ‘Integrate Everything’ is Exciting!
‘Integrate Everything’ supports our customers’ goals with new tools to automate data ingestion into the platform, when and in the format they need. Our no-code interface streamlines the process for all users, complemented by powerful options for developers, so that the entire business has flexible tools within one platform to build differentiated and consistent experiences.
Another challenge addressed with ‘Integrate Everything’ involves more flexibility using data types alongside the customer profile for more relevant experiences. There are data points that don’t belong in the customer profile, but that still help to provide a rich customer experience. That contextual data — like Product Data, Loyalty Data, Multi-brand Data, and more — now has new options for flexible, scalable activation to produce richer customer experiences.
Our customers have also expressed the desire to drive more value from their customer data foundation in Tealium, broadly across the enterprise. With our expanded integrations to enterprise data warehouses with new ETL tools, customers now have more data ingestion options at their disposal. These ever-expanding sets of integration options help address urgent industry challenges, like third-party cookie loss, by better integrating with walled gardens and making data collection, intake, and activation easier than ever before.
But it doesn’t end there. In between getting data from more sources and delivering it to more destinations, we’re giving customers the ability to customize data flows in between as well. “Integrate Everything” includes powerful developer tools allowing for unlimited customizability for data transformation, enrichment and integration with Tealium Functions.
The Specific ‘Integrate Everything’ Features
Our new and enhanced features will increase data ingestion, customize said data, and activate into all your necessary channels like never before.
Data Connect *NEW*
Automate data integration workflows with enterprise data sources
File Import *ENHANCED*
More robust ingestion of data from more file types and size limits
Mobile Data Collection *ENHANCED*
More easily integrate data from mobile devices and apps
Tealium Functions: Transformations and Actions *NEW*
Transform real-time, streaming data as it’s collected or just prior to activation
*NEW* APIs
Build on top of Tealium into existing development workflows
Data Sync *NEW*
Robust streaming of data directly to your cloud data warehouses
*NEW* Connectors
Address Signal Loss due to regulations, ad blockers, and the deprecation of 3rd party cookies with the latest conversions APIs from Facebook, Google, Twitter, and more
At Tealium, we strive always to continuously develop our data ingestion offerings to meet the needs of the moment. This moment in time calls for maximum flexibility, as we navigate global change and very unique needs across industries. You can trust that with Tealium and with our ‘Integrate Everything’ release we understand the assignment and will deliver you top-notch, best-of-breed technology to not only make the world your oyster, but we’ll shuck the oyster, too.
Click here to check out the in-depth features and exciting functionality of ‘Integrate Everything’!
