Customer data onboarding is a practice that makes a crucial connection between offline and known data on a customer so it can be leveraged as online audience segments within a marketers strategy. Having a unified view of a consumer, across all devices, can help marketers in their pursuit of personalized and relevant omnichannel campaigns.
Onboarding with the ultimate goal of customer identity resolution isn’t a one-size-fits all effort though, so marketers truly need to familiarize themselves with the critical steps of the process to develop specifications to best match their own engagement strategies and applications. In thinking about the specific steps one first must understand the types of onboarding solutions available to a marketer.
Tealium recently licensed a July 2017 Forrester report, “Making the Most of Customer Data Onboarding” that breaks down these 2 primary types of customer data onboarding options:
Maximize the impact of onboarding investments and download the entire July 2017 Forrester report, “Making the Most of Customer Data Onboarding” today!