Customer Experience
March 21, 2024
The ultimate CX event of the year has wrapped, but the show is just getting started for Tealium’s award winners in paving the way in CX innovation. While our award recipients span multiple industries, they are united by a common vision to leverage data-driven insights to imbue authenticity in every customer interaction. Tealium is proud to honour our award-winning customer organisations by recognising their achievements in data-driven CX innovation that powers business performance.
Here are Tealium’s award winners who’ve created a bold reset in today’s dynamic marketplace through CX that is predictive, responsive and personalised.
Digital Velocity Award Winner – WooliesX
As Tealium’s most prestigious recognition of digital transformation excellence in the APAC region, the Digital Velocity award is granted to the customer that has demonstrated superior data-driven CX innovation.
WooliesX mission is to create truly connected customer experiences for a brighter tomorrow. With a laser focus on humanising the retail experience, WooliesX partnered with Tealium to create a sophisticated data ecosystem that elevates the omnichannel customer experience. With real-time customer insight designed for right-time activation, Woolworths is now redefining the shopping experience to deliver meaningful, privacy-first CX in the age of personalisation.
Driving Loyalty & Retention Award Winner – Adore Beauty
Leading online retailer, Adore Beauty, increased their engagement rate by an astounding 400% via real-time intimate customer experiences delivered throughout the buyer journey.
Adopting a digital-first approach to the beauty, health and wellbeing concerns of its audience, Adore Beauty tailored advice to individual customers based on deep, real-time insight. Leveraging behavioural data collected by a combination of Tealium iQ Tag Management and Tealium EventStream API Hub, Adore Beauty built enriched customer profiles to align personalised messages with real-time customer needs.
The beauty retailer achieved phenomenal results and exponentially surpassed their own engagement goals to deliver a 9% increase in average order value, 17% conversion rate uplift and 400% engagement rate increase.
Remarkable Growth & Acquisition Award Winner – Bupa
International health insurance and healthcare group, Bupa, established a robust tech-enabled foundation to achieve dynamic data segmentation, anonymous user personalisation, improvement in lookalike audiences and marketing spend optimisation. Bupa now powers seamless and authentic customer experiences that honour the unique health care preferences of each individual.
Incredible CX & Personalisation Award Winner – Kmart
One of Australia’s most recognised and well-loved retailers, Kmart, has paved the way in creating consent-as-a-service to unlock CX innovation. With a privacy by design approach, Kmart leveraged Tealium Customer Data Hub and Tealium iQ Tag Management to develop a tiered consent model that honours privacy preferences, whilst delivering differentiated customer experiences. Kmart’s ingenuity in designing agile consent-as-a-service has granted a competitive edge through adaptability to evolving regulatory requirements in a privacy-first era.
View Kmart’s Digital Velocity APAC 2022 session to learn how the company resolved the personalisation-privacy paradox to take their CX strategy to new heights.
Leading Innovation Award Winner – NTUC Income
Leading Singapore insurance cooperative, NTUC Income, recognised the need to promote consumer financial wellbeing through responsive, relevant and real-time product and service delivery.
With Tealium, NTUC Income has achieved data-driven organisational transformation by innovating their approach to CDP utilisation to enhance their online self-service capability and improve customer acquisition. In an increasingly mobile world, NTUC Income now prioritises flexibility in how customers access and manage their insurance through real-time updates to meet current customer needs.
Learn how NTUC Income disruptively innovates CX in the financial services industry by tuning in to their Digital Velocity APAC 2022 session!
Most Valuable Player Award Winner – Yuuka Hama from Household Capital
As a passionate advocate of Tealium, Household Capital’s Yuuka Hama continually strives to enhance platform-driven insights to elevate and differentiate the customer experience. Yuuka demonstrates an unwavering commitment to internal awareness and education of Tealium’s benefits, so Household Capital employees can take advantage of democratised real-time customer insights for personalised right-time activation. With her focus on continuous improvement, Yuuka embodies the marketer of the future, with a data-first approach to delivering genuine, real-time interactions with Household Capital’s valued customers.
Hear Yuuka’s invaluable perspective on building CX innovation capability in the financial services industry at Digital Velocity APAC 2022.
While our award winners are leading the way in CX innovation, our Highly Commended recipients are also leaving an indelible mark on the future of CX. Our Highly Commended recipient in each category includes:
Driving Loyalty & Retention – 7-Eleven
Remarkable Growth & Acquisition – RMIT Online
Incredible CX & Personalisation – Temple & Webster
Leading Innovation – Cathay Pacific Airways
We’re grateful to our award recipients for extending the horizons in exceptional customer experiences to solidify their CX leadership. From Team Tealium, we wish you every success as you creatively revolutionise the future of customer experience in a data economy.
Gain further inspiration for your CX strategy by tuning into Digital Velocity APAC 2022 on demand!
