Customer Data Platform
May 11, 2022
Tealium, the leader in enterprise tag management, today announced that it now offers turnkey integration with more than 250 digital marketing vendors, making it easier than ever for marketers to deploy and manage their online campaigns.
Tealium’s seamless vendor integration gives marketers and business users the ability to easily add, modify or edit the web page tags (also known as pixels) of any vendor through a convenient web interface. To add a vendor tag, users simply search or scroll through a comprehensive list, select the appropriate vendor, fill out their account data and other information, and hit publish. The vendor’s tags are instantly added to the web site via Tealium’s proprietary technology, and the marketer is ready to use the solution to help increase online business results.
“Tealium makes the complex simple, by giving us complete control over our tag implementations,” said Jeremy Hermanns, vice president of performance marketing for Onestop Internet, which runs the e-commerce operations for several major apparel retailers, including Nicole Miller, Hudson Jeans, Reef and many more. “We can add any vendor in minutes, and then easily manage those tags on our own without requiring IT assistance. Tealium has saved us hundreds of man hours by simplifying the entire tag management process.”
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