Digital marketers are on the brink of losing data from third-party cookies forever. We asked two experts what comes next for marketers.
In September, Apple released a highly predictable update (I called it in June) that killed the localStorage workaround. Because using localStorage was a quick workaround to their first-party [...]
Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]
Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars
The latest updates to Apple’s Intelligent Tracking Prevention (ITP) have arrived, and many digital marketers are wondering how the new limitations on cookies in Safari will affect their data [...]
With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]
With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]