AdTech

Google Display & Video 360 Customer Match

Join a live demonstration of Tealium's native support for Google Display & Video 360 Customer Match to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Customer Match lets you serve ads based on data about your customers that you share with Google. With Customer Match targeting, you can also reach new users by targeting similar audiences to your most valuable customers. This connector will allow the ability to add or remove visitors from user-lists or segments.

Supported Integration Types

Google Display & Video 360 Customer Match can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Display & Video 360 Customer Match can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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