CDP Starter Kit: Understand Your Customers
Learn How to Build Customer Profiles And Monetize Your Customer Data
A Customer Data Platform (CDP) allows you to collect data from your customers’ interactions and build robust customer data profiles. Our comprehensive Starter Kit will help you better understand your customers with a CDP.
In this kit we’ll include:
- Why you need a CDP for data monetization
- A checklist of considerations as you look to launch a CDP
- 6 tips for buying a CDP, including getting buy-in and aligning your organization
- 3 use cases to get you started today
Customer Data Is the Key To Understanding Your Customers
With each new touchpoint in the customer journey, a new silo of data is created—unless companies invest in the data foundation underpinning those tools. With Tealium, you are able to collect customer data from various sources, standardize it, and create comprehensive customer profiles. Our CDP helps create audiences across your enterprise to help deliver a consistent, relevant, and trusted customer experience.
“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
AudienceStream CDP.”
Kristel De Blezer
Digital Expert, Partenamut
“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
Jared Geurts
Senior Director, Analytics, Utah Jazz
