LONDON | Oct. 19, 2023Tealium, the largest independent and most trusted customer data platform (CDP),  and Softlab GBR, a trusted technology consultancy in the UK, today announced a strategic collaboration to deliver world-class data management solutions to businesses across the United Kingdom.

The partnership will bring together Tealium’s industry-leading CDP with Softlab’s proven track record of delivering innovative technology solutions. The collaboration will enable businesses to leverage data-driven insights to improve customer engagement, drive revenue growth, and enhance their overall digital strategy.

“We’re proud to collaborate with Softlab GBR and drive advanced data solutions for businesses in the UK,” said Rob Coyne, Managing Director, EMEA at Tealium. “Together, we will provide our customers with the best-in-class data management solutions they need to succeed in today’s fast-paced digital landscape.”

Under the collaboration, Softlab GBR will provide consultancy services to businesses looking to implement Tealium’s CDP, helping them to design, deploy, and integrate the platform with their existing systems. Tealium’s CDP enables businesses to unify customer data from multiple sources, including online and offline channels, to create a complete view of each customer.

“We are thrilled to be partnering with Tealium to deliver industry-leading data management solutions to businesses across the UK,” said Lorenzo Boldorini, Country Manager of Softlab GBR. “With Tealium’s CDP and our expertise in delivering technology solutions, we are confident that we can help businesses to unlock the full potential of their customer data and drive better business outcomes.”

The partnership will also focus on delivering customer-centric solutions to businesses in the Telco, Media Retail, Finance, and Insurance sectors.


About Tealium

As the most trusted CDP, Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies. For more information, visit

About Softlab GBR:

Softlab GBR is a technology Advisor and Consultancy based in the UK, providing innovative technology solutions to businesses across various sectors. The company’s expertise includes software development, systems integration, and digital transformation. For more information, visit


Originally published by Softlab GBR.

Post Author

Natalie Passarelli
Corporate Communications Manager at Tealium

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