Acceleration of global digital transformation initiatives and adoption of first party data strategies positioned Tealium as the leading CDP provider resulting in record growth, continued expansion into global enterprise organizations, and key investments in the leadership team.

SAN DIEGO, January 26, 2021 – Tealium, the trusted leader in real-time customer data orchestration, announced it concluded its fiscal year with record revenue and made investments in new executive hires and platform innovation for continued growth in 2021.

As a result of the global pandemic and increase in data privacy regulations, many organizations rapidly prioritized digital transformation and moved to a first party data strategy. Tealium emerged as the leading, independent Customer Data Platform (CDP) provider for global enterprise customers who recognized the need for real-time and actionable customer data solutions. Tealium’s CDP offers more than 1,300 solution integrations, so customers can leverage a best-of-breed technology stack that is optimized for their industry and use cases. Tealium achieved record revenue in 2020 as 850 global enterprise customers turned to its platform for real-time data collection and predictive data-driven insights to build better customer engagement.

“Our steady growth in 2020 was the result of keeping our customers at the core of everything we do,” said Jeff Lunsford, CEO at Tealium. “As economic uncertainty created digital transformation pressure and data governance policies heightened that pressure for our customers, we became a trusted platform for more enterprises looking for a competitive advantage for their customer experience strategies.”

To support customers further and ensure ongoing success, Tealium will support its global enterprise customers with an investment in increased headcount of almost 50% (from beginning of 2020 to end of 2021) across all organizations and locales. Tealium also recently brought on Carole McCluskey as its new Chief Customer Officer to enhance its leadership and customer success-based mindset throughout the customer journey. Carole is a seasoned executive with experience on both the sell side and buy side of technology. She has held the role of Chief Information and Technology Officer at TrueBlue, MOD Pizza and Outerwall (the automated retail solutions developer responsible for redbox®, Coinstar® and ecoATM®) and executive customer success roles at TIBCO Software, Sage Intacct, and Edifecs.

“Tealium’s CDP vision is powerful and exciting,” said Carole McCluskey, Chief Customer Officer at Tealium. “We are poised to help our customers realize the promise of data and how it can transform business and relationships. My goal is to further instill a customer success mindset and help Tealium focus on creating amazing customer outcomes that materialize in value creation.”

On the platform side, Tealium met market demand for AI and machine learning solutions by introducing Tealium Predict ML. Predict is a machine learning-powered predictive analytics tool built on top of Tealium’s cross-channel, data-rich, and highly integrated CDP, Tealium AudienceStream. In just two quarters, many of Tealium’s enterprise customers around the world adopted Predict ML to target and analyze the best prospects and customers across channels and anticipate their future behavior.

Industry accolades validated Tealium’s momentum when it was named the top CDP in former Forrester analyst Peter O’Neill’s recent report on the CDP market with his new firm, Research in Action. Based on a survey of 1,500 business professionals with budget responsibility as well as analyst evaluation, Tealium ranked #1 for overall rated CDP, price to value ratio, and the recommendation index.

About Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit

Post Author

Lauren Snedden
Lauren is the Sr. Director of Corporate Communications at Tealium

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