Tealium and Meta Offline Conversions API

Tealium Connects the Data. Meta Connects the Demand.

If your conversions happen offline, Meta can't measure it. Tealium connects that offline data to Meta Conversions API, so you can measure the in-person business your campaigns create and run ads to create more of it.

Book a Meeting See the Demo

9.5 / 10

Offline Data Quality score through Tealium, against Meta’s 8.5 bar (Tealium)

18%

higher ROAS after adding Meta’s Conversions API through Tealium (Tealium, TUI)

~80%

of retail sales still happen in a physical store (Meta)

~5 min

setup when your offline data already lives in your data cloud (Tealium)

The Blind Spot

Meta Can't Optimize for What It Can't Measure.

For any business with stores, branches, dealerships, or hotels, most of the revenue happens offline. In retail, that is roughly 80% of all sales (Meta). If you run Meta ads without sharing offline data you can only see the online conversions. The in-store visit, the booked appointment, the phone orders: none of those reach Meta.

This means your campaigns look weaker than they are, because you are evaluating them on a fraction of the business they produced.

Third-party cookies are continuing to be difficult, and browser and privacy changes continue limiting the pixel data Meta receives. Sending conversions server-side through the Conversions API, with consented first-party data, is the answer.

Tealium and Meta. Better Together.

Meta has the audience, the AI optimization, the omnichannel ad formats, and the measurement. But if the offline data can’t get to Meta, none of it is considered.

What Meta Brings

Demand at scale, AI-driven optimization, the omnichannel ad formats built to drive store visits, and measurement through Conversion Lift.

What Tealium Brings

Your offline data, connected from POS, loyalty, call center, CRM, and your data cloud, and delivered to Meta's Conversions API clean, matched, and consented.

See Your True Return on Ad Spend

Attribute the in-person revenue your ads drove, so you can judge campaigns on the full business they produce — not just a portion of it.

15%

lower cost per omni purchase with omnichannel optimization vs. website-only (Meta)

Turn On the Ads That Drive Store Visits

Sharing offline data enables Meta's omnichannel ad formats, specifically built to send people into your locations.

121%

higher store incremental ROAS with omnichannel optimization vs. website-only (Meta)

One Integration, From Your Stores to Meta.

Tealium connects the offline data already moving through your business and delivers it as a live signal Meta can optimize and measure against. The same connectors that deliver your online conversions carry your offline events too.

Connect Every Offline Source

Pull purchase events from POS, loyalty, call center, and CRM, or read them straight from Snowflake and Databricks.

Match Events to Real People

Standardize and hash identifiers like email and phone, then resolve identity so more of your events match a profile.

Keep Offline and Online Cleanly Separate

Validate every event and keep in-store data out of your web conversions, so Meta evaluates a clean offline set.

Send Fresh Data on Your Cadence

Stream events in real time or sync on a schedule, helping your quality score.

Manage Consented Data from the Source

Collect consented data and pass it along to Meta to maintain compliance.

Go Live From Your Data Cloud in Minutes

If Tealium already reads your warehouse, route offline events to Meta in a five-minute configuration.

Meta Scores Your Offline Data. Tealium Clears the Bar With Room to Spare.

Meta rates your offline data on a 0–10 scale, and you need an 8.5 to optimize against it. Tealium's connectors are built to take every factor into account.

Composite Score

9.5/10

Meta’s bar 8.5

Tealium average — Meta’s bar is 8.5

Match Keys

9.8

Hashed, standardized identifiers

Frequency

10.0

Continuous, not batched

Freshness

9.3

Current, never aged out

What Meta Scores

How Tealium Delivers It

Match keys

Strong identifiers, hashed correctly, so Meta can match each event to a person.

✓

Match keys

Hashes and standardizes identifiers and resolves identity, so more events match.

Frequency

How often you send data. Daily is the minimum; more often is better.

✓

Frequency

Real-time and scheduled delivery sends events continuously, not in occasional batches.

Freshness

How current the data is. Events older than a few days lose value.

✓

Freshness

Keeps data current instead of letting it age in a source system.

Completeness

Full event detail: purchase value, order ID, store location, consent, content IDs.

✓

Completeness

Pulls the full record from your source systems, not a partial feed.

Accuracy

Clean data, with no online conversions mixed into the offline set.

✓

Accuracy

Validates and separates events so the offline dataset stays clean.

Tealium Customers Are Already Doing This.

18%

18% higher ROAS | 29% higher social conversion rate

TUI Future-Proofed Its Meta Ad Spend
"Introducing the Meta Conversion API has helped us not only use our advertising budget more effectively, targeting the right customers, but also increased the number of customers who convert via these ads to make a booking."

Volkan Özturan, Team Analytics Digital Commerce, TUI Group

$12.7M

projected annual revenue impact across platforms

Hyatt sent hashed first-party data from its own servers to Meta, while suppressing employees and top-tier loyalty members in real time to cut wasted spend.

Built for Any Business With Offline Revenue.

Retail: Close the In-Store Attribution Gap

Stream near real-time, in-store purchase events to Meta so the foot traffic your ads drive finally counts, and Meta can bid toward in-person outcomes.

Financial Services: Fill Local Branches

Send booked appointments and opened accounts as offline conversions, then run ads that drive branch visits and measure the real business each campaign produced.

Travel and Hospitality: Capture Bookings Across Every Channel

Feed completed bookings from call centers and reservation systems into Meta, so campaigns optimize toward booked revenue across every channel a guest used.

Any Vertical: Activate Straight From Your Data Cloud

Route offline transactions sitting in Snowflake or Databricks to Meta in minutes, turning data in the warehouse into a signal Meta can act on.

Watch

On-Demand Webinar

Stop Optimizing Ads.
Start Optimizing Data.

Learn how tools like the Conversions API and better event architecture drive more reliable performance and measurement. It's time to move beyond ad tweaks and optimize what truly drives results.

Watch the Session

Related Resources

Privacy-First AI: Building Compliant Data Foundations for Scalable Innovation

Learn More

Tealium + Facebook Help TUI Future Proof Social Ad Spend

Learn More

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When it comes to your experimentation program, your experiments are only as powerful as the data you use. When customer data is siloed and fragmented, it impacts the user experience and internal operations. You need to ensure your team is leveraging the most comprehensive visitor and event-level data to build better cross-device user experiences and […]

Learn More

See the Offline Revenue
Your Ads Actually Create.

Connect your in-store, branch, and call center sales to Meta through Tealium — and run ads to create more of them.

Get a Demo Watch the Webinar

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

Tealium Connects the Data. Meta Connects the Demand.

If your conversions happen offline, Meta can't measure it. Tealium connects that offline data to Meta Conversions API, so you can measure the in-person business your campaigns create and run ads to create more of it.

The Blind Spot

Meta Can't Optimize for What It Can't Measure.

Tealium and Meta. Better Together.

Meta has the audience, the AI optimization, the omnichannel ad formats, and the measurement. But if the offline data can’t get to Meta, none of it is considered.

What Meta Brings

What Tealium Brings

See Your True Return on Ad Spend

Turn On the Ads That Drive Store Visits

One Integration, From Your Stores to Meta.

Tealium connects the offline data already moving through your business and delivers it as a live signal Meta can optimize and measure against. The same connectors that deliver your online conversions carry your offline events too.

Connect Every Offline Source

Match Events to Real People

Keep Offline and Online Cleanly Separate

Send Fresh Data on Your Cadence

Manage Consented Data from the Source

Go Live From Your Data Cloud in Minutes

Meta Scores Your Offline Data. Tealium Clears the Bar With Room to Spare.

Meta rates your offline data on a 0–10 scale, and you need an 8.5 to optimize against it. Tealium's connectors are built to take every factor into account.

Tealium Customers Are Already Doing This.

18%

18% higher ROAS | 29% higher social conversion rate

TUI Future-Proofed Its Meta Ad Spend "Introducing the Meta Conversion API has helped us not only use our advertising budget more effectively, targeting the right customers, but also increased the number of customers who convert via these ads to make a booking."

Volkan Özturan, Team Analytics Digital Commerce, TUI Group

$12.7M

projected annual revenue impact across platforms

Hyatt sent hashed first-party data from its own servers to Meta, while suppressing employees and top-tier loyalty members in real time to cut wasted spend.

Built for Any Business With Offline Revenue.

Retail: Close the In-Store Attribution Gap

Financial Services: Fill Local Branches

Travel and Hospitality: Capture Bookings Across Every Channel

Any Vertical: Activate Straight From Your Data Cloud

Watch

On-Demand Webinar

Stop Optimizing Ads. Start Optimizing Data.

Learn how tools like the Conversions API and better event architecture drive more reliable performance and measurement. It's time to move beyond ad tweaks and optimize what truly drives results.

Related Resources

Privacy-First AI: Building Compliant Data Foundations for Scalable Innovation

Tealium + Facebook Help TUI Future Proof Social Ad Spend

Drive Smarter Experimentation and Personalization with Fully Integrated Data

See the Offline Revenue Your Ads Actually Create.

Connect your in-store, branch, and call center sales to Meta through Tealium — and run ads to create more of them.

TUI Future-Proofed Its Meta Ad Spend
"Introducing the Meta Conversion API has helped us not only use our advertising budget more effectively, targeting the right customers, but also increased the number of customers who convert via these ads to make a booking."

Stop Optimizing Ads.
Start Optimizing Data.

See the Offline Revenue
Your Ads Actually Create.