Tealium Functions: The Art of the Possible Workshop Series Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised, join Tealium Senior Account Executive – Debbie Barnes, Vodafone Group Marketing Technology Lead – Jobin Joy, and Vodafone Digital Experience Specialist – Rajneesh Gautam as they take us through use cases developed for Tealium Functions which Vodafone’s MarTech Lab have been developing, showcasing the art of the possible In part 1 of our Vodafone and Tealium Functions workshop series, we deep dive into how Tealium Functions can be used to query high-value datasets in order to drive real-time personalised experiences with Pega. In part 2 we hear how to use Tealium Functions to hash and encrypt PII in order to ensure secure storage of customer data within your CDP In part 3 Vodafone Digital Experience Specialist, Rajneesh Gautam, takes us through how to automate email marketing workflows utilising Tealium Functions Tealium’s data-first approach gives companies a trusted infrastructure to govern all of their customer data securely in one place, our Customer Data Hub.
[WORKSHOP 1] The Art of the Possible with Tealium Functions
[Workshop 2] Using Tealium Functions to hash and encrypt PII
[Workshop 3] Using Tealium Functions to automate email marketing workflows
Platform
Platform
Customer Data Orchestration Platform
One platform to collect, orchestrate, and activate customer data across real-time, cloud-first, and hybrid architectures.
Data Collection
Unify web, mobile, server-side, and cloud event collection in one governed layer.
Data Cloud Activation
Activate Data Cloud data across channels, systems, and real-time experiences with reverse ETL and zero-copy.
Customer Data Platform
Unify and activate customer profiles in real-time, scheduled, and triggered campaigns.
Enrichment & Orchestration
Enrich profiles with business logic, store raw and structured data, monitor every source, and enforce consent centrally.
AI
Feed models and agents with real-time, consented customer context, while writing predictions back into profiles and channels.
Integrations
Integrations Overview
Turnkey, flexible integrations across your entire marketing technology stack.
Integrations Marketplace
Explore over 1,300 available integrations.
Cloud Data Warehouse Partner Ecosystem
Drive data collection and real-time activation for Cloud Data Warehouses.
Conversion API (CAPI) Integrations
Solutions for signal loss with unique ad platform integrations.
Snowflake Audience Discovery App
Native App that lets marketing and data teams build audiences inside a Snowflake instance
Solutions
Roles
Use Cases
Growth & Acquisition
Deliver personalized, relevant experiences and optimize ad spend.
Loyalty & Retention
Understand customer behavior early to deliver proactive experiences.
Customer Experience & Personalization
Create great customer experiences with real-time, unified data.
Predictive Insights & Customer Analytics
Deliver real-time experiences across the customer journey.
Data Collection & Privacy
Place privacy and consent at the core to build trusted customer experiences.
Unified Customer Profile
Understand and delight customers by using current and complete data.
Operationalizing Mobile Data
Operationalizing your mobile data across the entire data lifecycle.
Resources
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Customer Success
Just Released! The Rise of the Customer Data Strategist
Bridge the gap between data and business, unlock real ROI from your CDP and AI investments, and turn customer data into measurable growth.
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Developer
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Power your AI workflows
The new Snowflake connector is live on the Marketplace
Stream real-time, consented data directly into your Snowflake tables in <10s to fuel your AI and analytics.
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Company
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Tealium Signs Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Growth for Customers
Press Release
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