Cambia Health- Transforming Customer Experience in a Highly Regulated Industry

Bob Harris, Director, Market and Consumer Insights, Cambia Health Solutions

Cambia Health, a total health solutions company with a family of over 20 brands, is committed to changing the industry and the way people experience health care. However, delivering remarkable experiences in a highly regulated industry requires a data strategy with security and privacy at its core.

In this presentation, Bob Harris, Director, Market and Consumer Insights at Cambia Health Solutions will discuss the company’s strategy and partnership with Tealium to ensure Cambia’s online and offline data was clean, correlated, and secure. Cambia’s tech stack includes AWS, patient services, analytics providers and more. You’ll learn how Cambia was able to-

-Stitch together customer data across digital properties
-Build a corporate-wide data foundation across all of their properties
-Prevent PII data from flowing to 3rd party vendors
-Ensure their customer data was secure and protected in a HIPAA compliant environment

Resource Type: Video
Topic: Customer Data Platforms, Data Orchestration, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Vertical: Healthcare
Section: Customer Stories, Digital Velocity