Facilitating Today’s Data Challenges to Prepare for the Future: Why Changes Can Be an Opportunity

Johanna Álvarez, AdTech & Attribution Modeling Specialist, Barceló
The travel and hospitality industry has been shifted by lodging alternatives, online distribution, and reservation systems as well as fundamental changes in the communication between the host and guests through digitalisation. Facing this complexity, data has become an even more essential component of the success and growth of established companies. Barceló Hotel Group has made data the centerpiece of its decisions some years ago.

Experiencing both business and personal growth Johanna Álvarez, AdTech & Attribution Modeling Specialist of Data & Digital Media at Barceló, talks about her journey with Tealium and the recent data collection obstacles her company has been facing due to changing regulations and technology such as ITP. Not afraid to address challenging topics facing the industry, Johanna drives the must-have conversations within her company as well as in Tealium. Learn about the importance of knowing and watching your data on a regular basis. Listen to her experiences, insights, and her proactive attitude: When life gives you lemons, deal with it!

Resource Type: Video
Topic: Customer Data Platforms, Data Orchestration, Governance, Privacy, Tag Management
Product: AudienceStream Customer Data Platform, DataAccess, EventStream API Hub, TiQ Tag Management
Vertical: Hospitality
Section: Digital Velocity