Fracture- Inspiring a Data-First Culture Through Internal Activism

Dave Lucas, Data Scientist and Head of Analytics, Fracture

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Fracture Data Scientist and Head of Analytics Dave Lucas, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

Resource Type: Video
Topic: Customer Data Platforms, Data Orchestration
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Section: Customer Stories, Digital Velocity