The Industry-Leading Data-First CDP

From personalization and analytics to data governance and privacy, unified customer data is your greatest competitive advantage.


Many solutions calling themselves CDPs don’t offer full CDP functionality. Over 50% of organizations said their CDP lacked basic capabilities like the ability to ingest data from any channel. – State of the CDP Report 2020

If a CDP doesn’t collect customer data from any source in real time, is it really a CDP?

The Value of Data-First CDPs

Make what you have even better by working with, not against, the tech stack you’ve already invested in.

Seconds matter in personalization and customer experience. Fuel your tech stack with real-time customer data.

Governable Data
By focusing on where data is coming from and where it’s going, data-first CDPs lay the groundwork for data governance and privacy initiatives.

The Industry-Leading Data-First CDP

Don’t just take our word for it. Here’s what our customers have to say about Tealium AudienceStream CDP.

“AudienceStream is THE one-stop-shop to centralize your data and activate your audiences in real time through your existing MarTech stack.”

Tealium AudienceStream is enriched with data from all sources, which can be easily
identified, then can be put to precise and productive application through your advertising and martech platforms for real-time optimization.

“We consider them the conductor of our martech orchestra, so to speak. We’ve achieved our goals via the platform, even though we’ve still only scratched the surface in some areas.”

See How Tealium Does It

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