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Analyze historical data to enrich profiles with new insights based on past behaviors for maximum agility and the shortest time to value with new audiences.
Get access to reporting and dashboards right at the hub at the intersection of where your customer data flows. Minimize the need to jump from tool to tool with templated and customizable reporting enabling you to efficiently get the most out of your data.
Traditional approaches to orchestrating the customer journey suffer from a lack of comprehensive data and the inability to scale to accommodate real-life journeys. Solve both with insights at the hub, allowing your best-of-breed tools to do what they do best.
Minimize the need to hop from tool to tool with integrated insight and activation features that maximize efficiency and minimize time to value. Get the agility you need to manage an increasingly complex and unique customer journey.
Enable less technical business users to augment customer profiles with propensity scores identifying the customers who are most or least likely to take a particular action. Define audiences and trigger action based on automated insights.
Operational and campaign performance insights, including pre-built and customizable dashboards. Dashboards include verticalized insights, particular use cases, and overall ROI. Or build your own based on the unique needs of your business.
Visualize the customer journey for insights into how audiences flow across moments in the customer journey, highlighting desirable and undesirable paths so that journey optimization can occur.
An omni-channel mapping and optimization tool that allows marketers to inspect, adapt, and optimize customer experiences across touchpoints. It is purpose-built to solve the complexity of the modern customer journey, providing precise areas of optimization and actionable insights.
Accessible, yet powerful, workflow optimization meant to better democratize the power of ML for business users, while enabling deeper exploration to build trust with more technical resources.
APIs to automate personalization and privacy at scale by programmatically accessing customer profiles within Tealium.
Identity integrations: Visitor profile enrichment through best-of-breed, 3rd party identity providers Merkle, Acxiom, Auth0
Journey integrations: Deep integration enabling the use of journey insights across any Tealium integration. Use audiences from Tealium with Journeys from Braze and Airship.
