Whitepaper

2021 State of the CDP

How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021

State of the CDP cover how customer data platforms are helping marketers adapt to change

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs.

The findings revealed why CDPs were central to solving the challenges of 2020, including reduced budgets, new data privacy legislation, sudden digital acceleration due to COVID-19, as well as pending third-party cookie loss.

Get this research report to discover:

  • Why CDPs have become vital to marketing success
  • 6 ways marketers are adapting to change with a CDP
  • How to find a CDP that makes integration easy
  • 3 important factors to help you quantify CDP ROI
  • Why data privacy and compliance continue to be a top priority

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel, Whitepaper
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)