Customer Data Platform
March 19, 2025 | Natasha Lockwood
4 Reasons Why Technical Teams Select Tealium for Real-Time Customer Data Mastery
Your data platform should do more than just store information—it should drive smarter decisions and deliver real-time insights. Yet most platforms force you to pick between sluggish batch processing or limited real-time capabilities. Tealium breaks that mold. It’s an intelligent data platform for the enterprise pipeline that combines the speed of event-driven systems with the […]
Artificial Intelligence (AI)
January 29, 2025 | Natasha Lockwood
Your Complete Guide To AI and Customer Data
In today’s digital landscape, data is the fuel that powers exceptional customer experiences. But raw data alone isn’t enough—Artificial Intelligence (AI) is the game-changer that transforms customer data into actionable insights, predictive intelligence, and hyper-personalized engagements. What Is AI and Customer Data? AI refers to the simulation of human intelligence in machines that can analyze […]
Customer Data Platform
January 14, 2025 | Natasha Lockwood
Customer Data Platform (CDP) versus Non-CDP Study Reveals Insights You’ll Want To Know
In today’s world, customer data isn’t just an asset—it’s a cornerstone of competitive advantage. The sixth annual Future of the Customer Data: AI, CDPs, and Real-Time Data provides a data-rich report about how 1,200 global business professionals (from different departments and verticals) use their customer data to support user engagement, efficiency, and future-proofing. So, what […]