How is multinational travel company TUI Group leveraging AI to transform its business and industry?
Let’s dive straight in.
In this 6-minute podcast, you’ll discover how TUI is embracing AI to transform travel – from dynamic pricing and personalized couponing, to empowering employees and enhancing customer service with generative AI tools.
Hear how AI is being harnessed across the TUI ecosystem to:
- Assist agents
- Improve search
- Create tailored journeys
- Drive efficiency
- Empower innovation
- Nurture loyalty
We used AI to generate this podcast. It summarizes a presentation delivered at AWS Summit Stockholm in June 2025 by André Exner (Group IT Director – AI, Analytics & Innovation at TUI Group) and Richard Marsh (RVP Sales – Europe International, Tealium).
Listen now ↓
Want to hear more about TUI’s data strategy for AI, innovation, and growth?
Check out the on-demand recording of TUI’s keynote at our conference in London.
Session: Unveiling the Future: Data Differentiation & Innovation in the Era of AI
Speakers: André Exner (Group IT Director, TUI), Jeff Lunsford (CEO, Tealium) and Mike Anderson (CTO, Tealium).
