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Check out these 5 expert tips from industry pros on getting buy-in on a CDP and staffing your dream team!

Know you need a first-party data strategy, but not sure where to start? Check out these 5 key steps on creating one today!

Customer data platforms (CDP) are a proven way to understand your buyers and current customers through data. Start here to learn the basics.

Key CDP use cases for creating joyful experiences for your customers.

The gaming sector is one bound by the tightest of tightropes. As an operator, you exist – just like any other – to drive commercial returns. However, you are also duty-bound to act responsibly [...]

The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.

Check out The Definitive Guide to Customer Data Platforms to learn everything about buying, using, and building a team to succeed with a CDP.

Getting started with a CDP can feel overwhelming, but a single killer use case can help you stay focused and get buy-in early on.

Business resilience is more important than ever, and marketers will play an important role as change becomes the "new normal."

Staffing a CDP doesn't have to be a mystery. Follow these six steps to get the right team behind your customer data initiative today.