Blog

Check out The Definitive Guide to Customer Data Platforms to learn everything about buying, using, and building a team to succeed with a CDP.

Getting started with a CDP can feel overwhelming, but a single killer use case can help you stay focused and get buy-in early on.

Business resilience is more important than ever, and marketers will play an important role as change becomes the "new normal."

Staffing a CDP doesn't have to be a mystery. Follow these six steps to get the right team behind your customer data initiative today.

Learn how the Utah Jazz implemented CDP use cases as part of a digital transformation initiative to help improve their customer experience.

Your retail customer experience strategy may not have changed, but how you deliver it has. Learn more about building an agile retail business through data.

Looking into a CDP and wondering what it takes to get it up and running? See what our VP of Customer Success, Americas, has to say about CDP implementation!

Data privacy is a critical topic for companies and their consumers. Keep up to date on the latest data privacy acronyms in our latest post!

You may have heard you need a CDP, but maybe you're not quite sure what the benefits of a CDP are. Read why it is more important than ever to have a CDP.

Wearables and apps are collecting more consumer health data than ever before; see why this is a challenge for companies and how to overcome it.