Blog

Business resilience is more important than ever, and marketers will play an important role as change becomes the "new normal."

Staffing a CDP doesn't have to be a mystery. Follow these six steps to get the right team behind your customer data initiative today.

Learn how the Utah Jazz implemented CDP use cases as part of a digital transformation initiative to help improve their customer experience.

Your retail customer experience strategy may not have changed, but how you deliver it has. Learn more about building an agile retail business through data.

Looking into a CDP and wondering what it takes to get it up and running? See what our VP of Customer Success, Americas, has to say about CDP implementation!

Data privacy is a critical topic for companies and their consumers. Keep up to date on the latest data privacy acronyms in our latest post!

You may have heard you need a CDP, but maybe you're not quite sure what the benefits of a CDP are. Read why it is more important than ever to have a CDP.

Wearables and apps are collecting more consumer health data than ever before; see why this is a challenge for companies and how to overcome it.

If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]