Adapting Analytics and Media Strategies in Times of Change
Explore these key considerations to ensure your brand is prepared to manage digital identity.
So You Need a CDP… How Will You Choose Whether to Build It or Buy It?
To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.
Customer-centric telco is just around the corner
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
Retailers look to fuse new demand for convenience with the human touch
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
How Middle East retailers can tackle customer loyalty through hyper-personalisation
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
How to staff a CDP dream team (while getting internal buy-in)!
Check out these 5 expert tips from industry pros on getting buy-in on a CDP and staffing your dream team!
A marketers guide: 5 key steps to creating a first-party data strategy
Know you need a first-party data strategy, but not sure where to start? Check out these 5 key steps on creating one today!
Considering a CDP? Start here.
Customer data platforms (CDP) are a proven way to understand your buyers and current customers through data. Start here to learn the basics.
Kick off 2021 with Joy!
Key CDP use cases for creating joyful experiences for your customers.
Why Machine Learning will underpin responsibility and customer loyalty in the gambling sector
The gaming sector is one bound by the tightest of tightropes. As an operator, you exist – just like any other – to drive commercial returns. However, you are also duty-bound to act responsibly [...]
